The Body Shop - 4017 Words

The Body Shop Canada â€Å"You’re not the kind of franchise applicant we usually get,† said Harry Robertson, company lawyer for the Body Shop Canada, as he opened his meeting with potential franchisee Richard Paul. â€Å"I suppose we’ll find out whether that’s an advantage or disadvantage,† replied Mr. Paul. Mr. Robertson’s comment had taken Mr. Paul by surprise, and though he was pleased with his response, the comment had produced a sinking feeling in the pit of his stomach. Richard Paul Mr. Paul, age 36, was about to graduate from the M.B.A. program at the University of Western Ontario. His employment background included a stint as a high-school business education teacher and seven years of retail management. He had managed†¦show more content†¦The presentation seemed almost amateur, with much of the material obviously photocopied. Nonetheless, Mr. Paul took a night off from analyzing cases to study the documents. The material consisted of: †¢ Company background 8 pages †¢ Environmental issues 15 pages †¢ Information on the franchise agreement 3 pages †¢ Financial data 6 pages †¢ List of current franchises 3 pages The synopsis of the franchise agreement outlined the standard elements of a franchise agreement and included the following, additional facts: †¢ The Body Shop Canada would lease the premises and sublet it to the franchisee; †¢ The franchisee must operate the business and be in the store at least 40 hours per week; †¢ The franchisee must purchase the complete product line; †¢ The franchisee must retain effective ownership and control; †¢ Any sale of the franchise to a new franchisee must be approved by the franchisor; †¢ The franchisor may terminate the franchise if the franchisee fails to operate within the law or fails to carry on business as prescribed by the franchise agreement; and †¢ No royalty fees would be paid except a monthly administration fee of $200, and a promotion and publicity fee of 2 percent of gross sales. Cost to start a new franchise were estimated as: Franchise fee Fixtures Design Fee Opening inventoryShow MoreRelatedThe Body Shop3891 Words   |  16 PagesTHE BODY SHOP GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM Table of Content I. Executive Summary of The Body Shop II. Introduction III. SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the worldRead MoreThe Body Shop14072 Words   |  57 PagesIntroduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is success in body care.   Behold the Body Shop, one of the famous international cosmetics brand.   It is not just one’s ordinary shop for body or hair care.   It is extraordinary just as its pioneer.   The entrepreneur assessed in this paper is in no way or another connected to me.      Personal Profile   Ã‚  Ã‚  Ã‚   The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick.   On October 23, 1942 in Littlehampton, Sussex, England marks her birth toRead MoreManagement and the Body Shop1476 Words   |  6 PagesManagement and The Body Shop In this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company. In todays changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes. It all sounds like a lot to cover in a short essayRead MoreThe Body Shop International627 Words   |  3 Pages (908)-752-2924 January 20, 2015 Anita Roddick, Founder: The Body shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3 Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro-forma statements and ratio analysis factors of The Body Shop International for Years 2001 through 2004, using the information presentedRead More Management And The Body Shop Essay1455 Words   |  6 Pages Management and The Body Shop In this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company. In todays changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes. It all sounds like a lot to cover in a short essayRead MoreSwot Analysis : The Body Shop1637 Words   |  7 PagesCurrent Segmentation The Body Shop uses quality and price elements in its segmentation. It produces a broad range of products and sells them at different prices to the various target markets. The Body Shop offers high-quality beauty products at a low-medium price. The product lines include men s segment, bath and body care, make-up line, fragrance, and skincare. SWOT Analysis SWOT analysis is an important critical activity completed by the organisation to determine the future market condition asRead MoreThe Body Shop Marketing Report2855 Words   |  12 PagesThe Body Shop â€Æ' Executive Summary The Body Shop Company is an international and global industry that produces beauty and cosmetic products. It started in 26th March 1976 in Brighton by Anita Roddick. After more than 30 years of operations, there have been lots of changes and developments in The Body Shop Company, which includes the product category, the changes from the micro and macro environment, and how The Body Shop segments, targets, and positioned its image andRead MoreThe Body Shop International Plc2303 Words   |  10 Pagesstudying the case: The Body Shop International Plc. First of all, I will give a brief introduction to the background of The Body Shop International Plc. Then the essay will go further into the definition of the Entrepreneurial Management Model, which is introduced to people by Dr. David Rae (2007), and how The Body Shop explains the concept of the model by illustrating the management strategies the company uses and the entrepreneurial skills it adopts respectively. The Body Shop is a well-known BritishRead MoreSustainability And Ethical Concerns Of The Body Shop1627 Words   |  7 PagesSustainability and ethical concerns The Body Shop was always considered as sustainable and ethical business. ‘The company s campaigns against human rights abuses, in favour of animal and environmental protection and it commitment to challenge the stereotypes of beauty perpetuated by the cosmetics industry’ (THE BODY SHOP, 1999). The Body Shop sources the best quality raw ingredients around the world, they have ‘twenty-five Community Fair Trade suppliers’ (THE BODY SHOP, 2015) and their purchasing practicesRead MoreLOreal the Body Shop, Industry Analysis2825 Words   |  12 PagesTHE BODY SHOP LOreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The companys products are sold under well-known brands such as LOreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, LOreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes and other products), The Body Shop