Marketing Plan For A Business - 1200 Words

The Problem Growing your business can be a daunting task in today’s business and economic conditions. Competition is fierce in almost every trade. To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan from the get-go. Customers today are influenced by several elements In addition to running your business, marketing your products or services has now become a full-fledged endeavor that is crucial to the promotion of a business. The promotional messages have to be crafted especially keeping this current competitive environment in mind and a sound knowledge of your potential customers’ preferences. One must know one’s target market inside out in order to†¦show more content†¦What you need Your needs for marketing are basically as follows: 1) Detailed identification of the target market and the best way to approach different segments. For example, a product or service aimed at college students shall be best served by a marketing campaign targeting seminars and webinars at educational institutes, cell phone messages, educational websites, book fairs, promotional events at libraries and colleges etc. 2) Formulation of custom made messages for the identified methods of delivery. The messages have to be tailored to catch the eye of the customers and must be positioned suitably to reach the potential clients. The messages in both a comprehensive or basic marketing campaign typically include product packaging, slogans, sales presentations, promotional text for flyers, brochures and point of sale material, website content, copy for print, electronic media and web advertisements, press releases and articles. 3) The production and execution of different forms of marketing messages involves extensive working with text, ideas, materials and vendors, making it a time consuming and focused activity on its own. Producing paper or plastic print media messages in the form of advertisements, brochures, flyers, billboards, product packaging, electronic media