Marketing Plan For A Business - 1200 Words

The Problem Growing your business can be a daunting task in today’s business and economic conditions. Competition is fierce in almost every trade. To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan from the get-go. Customers today are influenced by several elements In addition to running your business, marketing your products or services has now become a full-fledged endeavor that is crucial to the promotion of a business. The promotional messages have to be crafted especially keeping this current competitive environment in mind and a sound knowledge of your potential customers’ preferences. One must know one’s target market inside out in order to†¦show more content†¦What you need Your needs for marketing are basically as follows: 1) Detailed identification of the target market and the best way to approach different segments. For example, a product or service aimed at college students shall be best served by a marketing campaign targeting seminars and webinars at educational institutes, cell phone messages, educational websites, book fairs, promotional events at libraries and colleges etc. 2) Formulation of custom made messages for the identified methods of delivery. The messages have to be tailored to catch the eye of the customers and must be positioned suitably to reach the potential clients. The messages in both a comprehensive or basic marketing campaign typically include product packaging, slogans, sales presentations, promotional text for flyers, brochures and point of sale material, website content, copy for print, electronic media and web advertisements, press releases and articles. 3) The production and execution of different forms of marketing messages involves extensive working with text, ideas, materials and vendors, making it a time consuming and focused activity on its own. Producing paper or plastic print media messages in the form of advertisements, brochures, flyers, billboards, product packaging, electronic media

Classical And Operant Conditioning, Discovered By. Skinner...

Classical and Operant conditioning, discovered by B.F. Skinner and Ivan Pavlov, are two types of behavioral theories in psychology used to describe why a certain person may respond in various ways to different situations. Ms. Larson’s ideas are not working simply because she is employing positive reinforcement, when she should employ positive punishment. A positive reinforcement is when a person adds stimulation to the environment (ie. Ms. Larson Scolding the class) in order to increase behavior. Positive punishment however, is when a person adds stimulation to the environment in order to decrease behavior. Ms. Larson wanted to decrease the students’ behavior, therefore positive punishment would have been ideal. Given this, Ms. Larson could have added stimulation such as a prize given to the student with the best behavior at the end of each week. Operant conditioning is used to describe the reaction of the environment based off of the addition of stimuli. There are four types of this conditioning, positive reinforcement, negative reinforcement, positive punishment and negative punishment. Positive reinforcement is when stimuli is added to the environment in order for a behavior to increase, a great example of this would be Ms. Larson Scolding her class (added stimuli) as the students continue to act unruly. (Behavior increased) Next there is negative reinforcement, which is when something is taken away in order for the environment to increase behavior. If a class isShow MoreRelatedEssay Operant Conditioning1743 Words   |  7 PagesIvan Pavlov Classical conditioning is a method used in behavioral studies. It is known as classical because it is the first study of laws of learning/conditioning, It is a learned reaction that you do when evoked by a stimulus. Ivan Pavlov was the scientist who discovered classical conditioning. Ivan Pavlov was born in Russia. He lived from 1849 - 1936 . Pavlov’s field of study was physiology and natural science. One of Pavlov’s discoveries was the conditioning of dogs. WhileRead MorePavlov s Classical Conditioning Vs. Operant Conditioning1172 Words   |  5 PagesPavlov’s Classical Conditioning vs. B.F. Skinner’s Operant Conditioning Bhavika D. Patel Atlantic Community College Abstract Ivan Pavlov and B.F. Skinner both studied learning, in which they both did different experiments on different animals and with different conditioning. Classical conditioning is the process in which two stimuli become linked; once this association has been recognized, an originally neutral stimulus is conditioned to provoke an involuntary response. The dogs in Pavlov’s studiesRead MoreIvan Pavlov, John Watson, And B. F. Skinner1272 Words   |  6 Pagestheory presented by Ivan Pavlov in the early twentieth century. Learning, as defined by the Merriam-Webster dictionary, is described as the modification of a behavioral tendency by experience. In psychology terms, learning is often known as a lasting change in behavior as a result of experience. The psychology behind learning became more and more of a focus in the early 1900’s as behaviorism (the theory that human, and animal, behavior can be explained in terms of conditioning) rose to fame upon theRead MoreThe Theory Of Classical Conditioning Theory Essay712 Words   |  3 Pagestheories of Ivan Pavlov, John B Watson, Edward Thorndike, BF Skinner, John Bowlby (1958), and Mary Anisworth (1979) Two important learning theories of behaviorist perspective are classical and operant conditioning and are two important concepts to psychology. The processes are different but they both result in learning. Classical conditioning theory involves learning a new behaviour through the process of association. Ivan Pavlov (1849-1936) discovered the concept of classical conditioning whilstRead MoreBehaviorism As A Psychological Theory Of Human Development942 Words   |  4 Pagesenvironment also known as conditioning. Conditioning is a learning process in which an environment stimulus elicits a response, and an individual learns from the association between that stimulus and response. (Cherry, 2010 ) Among John B. Watson s studies of behaviorism there were several others who contributed towards the idea behind behaviorism. Ivan Pavlov was a major contributor to the theory of behaviorism. Ivan Pavlov accidentally discovered the idea of conditioning through his observationalRead MoreBehaviorism s Theory Of Psychology983 Words   |  4 Pagesanalysis of behavior can be traced back to Pavlov. Pavlov focused on the behavior of animals. History of Behaviorism The history of behaviorism began in the early 20th century in North America. A psychologist by the name of John Watson was the person who brought forth the concept of behaviorism; Watson wanted to create an objective science of psychology. The whole inspiration for behaviorism comes from Watson’s interest of Russian psychologist Ivan Pavlov, who studied animal learning. The behaviorismRead MoreSimilarities Between Pavlov, John B. Skinner And Classical Conditioning1316 Words   |  6 Pageswere Ivan Pavlov, John B. Watson, B.F. Skinner, and Albert Bandura. These men played a huge part in exploring the process of learning. While Watson and Pavlov focused on classical conditioning, Skinner worked with operant condition, and Bandura experimented with observational learning. All in all, these psychologist discovered many things about the process of learning, many of which I can apply to my own life experiences. Ivan Pavlov spent most of his time studying classical conditioning, a typeRead MoreThe Theory of Operant Conditioning1136 Words   |  5 Pagesï » ¿ The Theory of Operant Conditioning PSY390 October 6, 2014 Introduction The study of human behavior by psychologists such as B.F. Skinner, Edward Thorndike, Ivan Pavlov, and Watson is fascinating. These five psychologists each have different theories on human behavior. There are similarities and differences in each of the theories. Ivan Pavlov’s classical conditioning theory, studied animals and formed the basis for behavioral psychology (Cherry, 2013). Edward Thorndike’sRead MoreBtec Unit 8,P1 Health and Social Essay1253 Words   |  6 Pagestheories to help explain how we learn, Classical conditioning and operant conditioning. In this task I will attempt to describe and evaluate this approach. Ivan Pavlov was a Russian Physiologist. At the end of the 19th century Pavlov was conducting research into the physiology of digestion in dogs. During an experiment he discovered something very interesting about the dogs’ behaviour and started studying it. He came up with the theory of classical conditioning, which lead on to more research intoRead MoreBehaviourism: Classical Conditioning and Neutral Stimulus2992 Words   |  12 Pagesbehavior. One of the best-known aspects of behavioral learning theory is classical conditioning. Discovered by Russian physiologist  Ivan Pavlov, classical conditioning is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus. It s important to note that classical conditioning involves placing a neutral signal before a naturally occurring reflex. In Pavlov s classic experiment with dogs, the neutral signal was the sound of a tone

CRM lessons from Ikea Free Essays

We restricted ourselves to two potential furniture suppliers: a UK-based company,Habitat, with what appears to be a fairly conventional business model, which provides fairly stylish, relatively expensive furniture, and ‘kea, a Swedish furniture retailer with a less conventional business model, with much less expensive furniture, perhaps less stylish. I thought that we would probably end up buying nearly all our furniture from Habitat, whereas actually Kea was our main supplier. Whilst buying this furniture, a number of interesting points about Kike’s business model became apparent: o Most of Kike’s products are delivered as â€Å"flat-pack† self-assembly kits. We will write a custom essay sample on CRM lessons from Ikea or any similar topic only for you Order Now Habitat also supply goods in that format, primarily it seems, to ease shipment (and reduce associated costs). However, Kike’s products had been designed not only to reduce shipment costs, but also to minimize production assembly costs. Clever design had been used to produce goods which can be assembled by the purchaser with minimal skill (use of a screwdriver and spanner only), from parts manufactured by machine with little human effort in the production plant. The design also ensured a robust, stylish piece of furniture despite the limited skills of the assembler. Much of the work involved in manufacturing the piece of furniture had been moved from the factory, to the customer. The reduction in cost had also been passed onto the customer. For at least this customer, there was also a significant feeling of achievement in assembling the table or chair. The result – a high quality piece of furniture at low-cost, but with a lot more work for the customer, but tit a resulting sense of achievement. There are differences in the retail outlet model as well. Habitat provides a conventional Main Street retail outlet, with room to display the goods, and attentive sales staff to discuss the furniture. Kike’s out-of- town, large-scale outlet had the space to attempt something different. The products were displayed in a number of room mock-ups so that pieces could be seen in relation to other products, with ‘design stations’ t o help the customer to build their own design. Kea staff were on hand, but not as sales assistants, more to advise on sign, check whether stock was available, etc. This approach helps with the interior design aspects of selecting furniture, again for this customer at least, a difficult aspect of buying furniture. O Distribution: It is here that the most obvious differences with a conventional retail store occur: – You have to pick the goods from the warehouse yourself deliver (though there is a 3rd-party delivery service at a cost). All this may appear to be poor customer service, but again, it takes out a lot of cost from the distribution process, and this is passed on to the customer. Customer Direct Transactions: If you think about it for a minute, because Kea wont take orders, it is key that customers can find out if Kea has a particular item in stock. (You don’t want to go to an out-of-town store, to be told that what you’ve come for isn’t in stock and the store doesn’t take orders. ) Kea have recognized this and so provide an automated phone service to allow you to check whether the item you want is in s tock. That item is number 1 in the automated service menu – first plus mark. There are a large number of stores I use which I wish provided a similar service. Next, I’d like you to think what ATA you’d ask a customer for if you were designing a ‘check-in-stock’ transaction. Well, it’s obvious isn’t it – you ask for the stock code. Well Kea don’t think it’s obvious to a customer and when you use their service you recognize that they’re right. Instead, they ask you for a catalogue page number, and then the price of the item you’re interested in. They then tell you the items on that page at that price and you confirm which one you want. A pretty weird transaction by IT standards, but customer-friendly. If you’re a customer interested in stock levels, you’re very likely to have the catalogue open. The page number is meaningful to you, is short and easy to enter on a phone keypad (all digits). The price is also meaningful, again short and easy to enter (all numeric). No company I’ve ever worked for has simple stock-codes. Someone has designed this transaction with the end-user (the customer) in mind. What, if anything has this to do with CRM In my view, a lot: o Kea have chosen to change from a conventional business model to reduce prices significantly, by placing a lot of burden onto the customer. CRM is not necessarily about better customer service, but about giving the customer a better value reposition, or ‘increased value for money’. O Their change in business model leads to a need for a new transaction for the customer. That transaction is designed to be simple and fast for the customer to use. In Ken’s words (nearly) in this week’ newsletter – they’ve listened to their customers. How to cite CRM lessons from Ikea, Papers

Amid the dynamic time, a consi... free essay sample

Amid the dynamic time, a considerable measure of white collar class voters, instructors and educators, and reformers were likewise antagonistic towards the political machines. It began in detroit michigan amid the 1890s where a progression of changes were presented in urban america, ordinarily made to diminish contamination, wastefulness and debasement. At the point when chairman Hazen pingree began the change numerous adjacent urban areas rapidly got on and set up workplaces to think about the financial plans and structures of the nearby government. Numerous reformers led the pack in the most imperative urban areas like los angeles, cleveland, new shirt, and some more, particularly in the western states. Amid the dynamic period, there were a great deal of changes to the populace also. In 1920 a large portion of the general populace lived in the wide open instead of in urban areas, yet even they were influenced by the dynamic changes trust it or not. We will write a custom essay sample on Amid the dynamic time, a consi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A large portion of the progressions enhanced the lives of the general population in rustic regions, by 1910 over portion of all agriculturists were bought in or taken after a ranch related daily paper or magazine, where editors from urban zones gave the most recent news and advances to expand the effectiveness when it connected to cultivating, in spite of the fact that life in the nation was enhancing, there was as yet a major interest for better types of transportation, the railroad framework was at that point completely entire yet there was as yet a requirement for better streets to different spots. With the promotion of the auto in 1910 there were a great deal of dire endeavors to redesign the soil streets and modernize them to additionally fitting lanes and expressways made to fit the cutting edge autos rather than streets for steeds and wagons. In 1916 around 2.4 million miles of soil streets in provincial zones were enhanced with rading and rock, while 3000 miles were given a full change into quality surfaces. Another enormous change in the country territories amid the dynamic time were schools. The vast majority of the schools were ineffectively supported and the instructors/chiefs werent legitimate or at an expert level, as a rule they were youthful nearby ladies who were unmarried. The progressives had the answer for modernize schools through influencing the kids to go to current schools where they could be instructed by genuine expert educators who were ensured by the states and universities while being checked by the state. The comrades didnt concur with it at first due to all the additional spending yet later understood that it would be more valuable for their youngsters to get an appropriate instruction than to work underage. Thus numerous different projects were beginning to be made gone for the young, including 4-h, a program set up by the assembled states division of horticulture made to help the adolescent by showing them how to end up dynamic and beneficial residents while training them in valuable fundamental abilities like cultivating, creature mind, and even carpentry. Different gatherings incorporate young men and young lady scouts and even nation fairs where prizes were given for the most profitable rural practices and were later intensified to achieve more groups of onlookers. In the south, dark groups concocted their own particular dynamic reformative ventures. Numerous included redesigning schools, temples and growing business openingsWilliam L. Bowers, Country-Life Reform, 1900–1920: A Neglected Aspect of Progressive Era History. Agricultural History 45#3 (1971): 211–21. in JSTOR

How to Structure a Questionnaire free essay sample

A questionnaire is a structed sequence of questions used for data collection and research. There are four purposes for using questionnaires. The first is to get accurate information from the respondents. Secondly by using questionnaires we provide structure to interviews. The third purpose of using questionnaires is because we can write down every fact, comment and attitude of the respondents. Finally, questionnaires facilitate data processing. It is very important to know every type of questionnaire in order to use the best for our research. There are two types of questionnaire. Self-administered questionnaires, which are often completed by the respondents. Those are either postal nor delivery and collection questionnaire. Postal questionnaires are posted to respondents who have to return them by post often have them completed. Delivery and collection questionnaire are given to respondents by hand and collected later. The second type of questionnaire is interviewer-administered, divided to telephone questionnaire and structured interview. We will write a custom essay sample on How to Structure a Questionnaire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In our research we use the delivery and collection type of questionnaires in order to have a direct communication with the responders, with this type we have an efficient and quicker answers. In order to achieve the best results we must follow several stages. The first thing we do is to prepare and collect and print all the questions. Then we set a meeting place and contact with the despondence. We hand over the questionnaire and introduced it. At the end we make sure that despondence have completed their questionnaires and give them back to us. At questionnaires we usually use three types of questions, behavioral, attitudinal and classification questions. With behavioral questions we try to understand what people do in daily bases. Attitudinal questions are used to find out peoples opinions and beliefs. In this way it is easy for us to understand peoples attitudes. Finally classification questions are used to classify the information that we have gathered.

This is a continuation of the short story, The Lady or the Tiger. The tiger is killed by the prince who cleverly hides a knife in his shoe and stabs the tiger in the eye.

This is a continuation of the short story, The Lady or the Tiger. The tiger is killed by the prince who cleverly hides a knife in his shoe and stabs the tiger in the eye. The young man "turned, and with a firm and rapid step he walked across the empty space. Every heart stopped beating, every breath was held, and every eye was fixed immovably upon that man. Without the slightest hesitation, he went up to the door on the right, and opened it."Now what was behind the door may be a surprise. The princess loved the man very much, did she not? She loved him so much that she would only want the very best for him, would she not? Maybe though, somewhere, in her semi-barbaric self, the princess only wanted what she wanted and nothing more.So keeping all of this in mind, I will say that in fact the princess did only want what she wanted. In making that very slight, almost innocent, gesture to the right, she was condemning her lover to death as to reserve him for herself and keep him from loving another woman.TigerFor she knew that the tiger lay behind the right door and that the lady lay behind the left.Immediately after opening the right door only a slight cra ck the man knew that the tiger was there and tried to quickly close the door, but it was too late. The tiger, seeing freedom and dinner, leapt forward and flung open the door with such force that it hurled the man back.Although some may think that at this point the man's life is over, this particular man was always prepared for anything to happen. Before he had been sent away to the king's court he had won the favor of a guard who secretly slipped him a knife. So before the man was thrown from the door he was already reaching for his knife. The tiger immediately, after seeing his prey, leapt...

Cost-Benefit Analysis Essay Example | Topics and Well Written Essays - 500 words

Cost-Benefit Analysis - Essay Example strategy differs from enhancing energy efficiency when constructing new hospital buildings and, as a result, it is critical that the hospital weighs up the costs and benefits of the strategy exactly. In this case, amortization time or the time needed for this strategic investment to be paid off averaged at approximately twenty years, while the new fittings should be paid off within fifteen years. The specific challenge in undertaking this strategic investment is to increase the hospital’s energy efficiency, while also taking care not to incur high financial costs because the hospital is running at a $1,809,618 loss (ahd.com, 2015). The budget for this strategic investment to enhance energy efficiency is shown below; Well-executed and planned retrofits as identified above can lead to significantly more value in comparison to the savings on energy costs. Indeed, not only does this strategic investment enhance the efficiency of some expensive equipment at Ashe Memorial Hospital, but it also increases the life-time of these equipments (Pagliarini et al., 2012). Retrofits that introduce daylight into rooms used by the patients through roof renovations, as well as those that improve the hospital’s air quality and reduce the need for air conditioning will deliver increased value in quality of patient care and in terms of costs. For instance, improved air quality by redesigning the windows could reduce airborne illness transmission at Ashe Memorial Hospital, in turn reducing hospital costs. Moreover, Pagliarini et al. (2012) notes that patients in rooms with daylight have lower length of stay at hospitals than those with artificial lighting. A well-ventilated and attractively day-lit Ashe Memorial Hospital that advertises its lower-carbon footprint could also work to attract skilled nurses and doctors who want a more productive and comfortable workplace (Pagliarini et al., 2012), which is important for a rural hospital that has trouble attracting enough healthcare